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FASHION DESIGNER
BRAND IDENTITY
TARGET MARKET
Who is she?
Age: 18 - 25
Occupation: Students; Young Professionals
Income: £18,000 - £30,000
Clothing Values: Sustainability, Quality, Style, Uniqueness, Functionality, Value for money
What does she do?
Working towards personal and professional goals.
Values her appearance so will spend her time on pampering, nails, gym etc.
She likes to travel, eat out, live music and art.
OTHER BRANDS/COMPETITORS
CONCEPT DEVELOPMENT
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